This year I have taken on the role as Marketing Director for Warwick Entrepreneur's, Warwick's largest entrepreneurial society on campus. Every year societies face the challenge or recruiting interested and engaged new members who are going to attend our events, apply to be members of our exec and learn from our events. As marketing director it is my role to create a strategy and campaign materials for recruitment, to be used at both the business school and general societies fair, as well as online. My campaign centered around our initials WE, and how as a society, and as individuals, we can inspire, collaborate and innovate. We needed striking and bold visuals to attract the attention of potential members and we had the exec team fully engaged at the fairs to ensure we were conveying our passion and excitement for the society and what we have planned this year. As a result of our integrated efforts both online using Facebook and at the societies fairs we were able to get over 400 signups over a two day period, which we are really pleased with. There is still a lot of learning to do throughout the year, and I want to ensure we can reach more students than just those we are friends with on Facebook, but with our posts consistently reaching over 800 members these will remain key for our marketing efforts.
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This summer I was lucky enough to spend 5 weeks travelling around South-East Asia, through Thailand, Cambodia and Vietnam. It was such a great experience to be immersed in cultures which are so different to my own and to have the opportunity to explore new places and undertake new adventures. Bangkok was completely crazy. It is a city unlike any other, with such a vibrancy, and a real intrigue to it. The thai people are lovely and Bangkok is no exception to this. There is so much to see, to do, to smell! In fact Bangkok really smells. From partying on Khao San road, to observing the beautifully intricate temples, to visiting the zoo or getting lost in their gigantic shopping malls. Bangkok is a must-see city to put on your list. The Thai islands of Koh Phangan and Koh Samui were absolutely beautiful and exactly what you imagine when you think of dream beaches. Blue waters, white sands, endless palm trees and coconuts and delicious seafood! Cambodia was not what I expected, though I did not really have many expectations. It is much poorer than Thailand but the people there are very open and very friendly. We had an amazing tuk tuk driver called Li who taught us so much about Cambodia and what it is really like for the people there. The temples are stunning. The way that nature has completely begun to over take what was man made is visually stunning. But the poverty and the political history of the country where very difficult to comprehend. The impact of their tragic, fairly recent historical events have clearly had a severe impact on the development of the country. It was not so enjoyable as the Thai beaches but extremely interesting and it makes you realise how much we take for granted the stability and the political systems we have here in the UK. Vietnam is a stunning country. The people there are so hard working and there is such diversity between the south and north of the country. We began in Saigon, working up way up on trains via Nha Trang and Hoi An to Hanoi and Halong Bay. Hoi An was a beautiful ancient town and is famed for its tailoring. I had a custom jacket made. The quality is amazing and I love knowing that no one else in the world has this jacket. The town itself is also really picturesque and is surrounded by rice paddies which look stunning at sunset. Halong Bay is one of the most breathtaking places I have ever visited. The sheer immense scale of the cliff island is incredible and photos really cannot do it justice. Kayaking and seeing wild monkey swinging from vines on the cliffs of the island was one of those 'my life is awesome' moments. Obviously, its impossible to summarise three hugely different and culturally incredibly countries into such a short blog post. I wish that I had the time to write in detail about each place, each experience. I recorded a lot of GoPro footage too that I would love to make into a video memory of trip. But until then this is just an overview of the highlights of my trip. In order to be a truly global citizen, and especially as an International Business student, I think it is so key to have an experience and understanding of different cultures. Travelling is by far the best way to do this.
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