mirror minute - £100,000 investment pitch
As part of the National Student Apprentice Challenge we were tasked with creating a new product for Trinity Mirror that was suitable for their clientèle and responded to market trends. We had the opportunity to pitch our idea to Mirror Executives for a potentiel £100,000 investment.
Our product is a digital news app providing short news content videos allowing the modern customer to access the news easily, rapidly, and on-the-go. By partnering with smart revenue generating platforms we would be able to offer a free service to users, gaining revenue though advertising, and using the Mirrors digital and print platforms to promote the app.
In the first year of University we had an integrative business project module in which we worked in groups to create a business idea. I envisaged Unearth Fashion, an online destination which connects new and emerging design and creative talent with the adventerous, fashion-forward consumer.
Above is the presentation I created which we used when pitching our idea and below is the video I created to explain the project.
Since the project the idea has evolved a bit and details can be found at www.unearthfashion.com
LUXURY GOODS PRODUCT DEVELOPMENT
Tasked with creating a new product for existing luxury brand Louis Vuitton as part of the Warwick Apprentice competition.
Our idea was luxury winter sportswear - which responds to the percentage of affluent travellers who partake in winter sports, as well as market trends in luxury regions such as China, and an identified market gap for a combination of heritage and craftsmanship with modern technological innovations.
oc&c Consulting case challenge
I took part in the OC&C consulting case challenge, using analytics and strategising, whilst working in teams, responding to a given brief. The client was the charity ThinkForward who help children from deprived backgrounds in school, we were tasked with planning and developing a strategy for their expansion outside of London.
In the first stage we identified selection criteria which corresponded to those children ThinkFroward currently works with. We then analysed this data to enable us to assess which cities are most in need of ThinkForward's work, and also assess where the program is feasible to implement.
We were selected as one of three finalist teams, given the opportunity to develop an expansion strategy for ThinkForward in order to implement their program in Birmingham, and then had the chance to pitch this to executives from both OC&C and ThinkForward.
The experience was invaluable in terms of building team work skills and improving my data analytics, and my presentation skills.